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Social media marketing start-up Crowdfire which recently rebranded from JustUnfollow has raised $2.5 million from Kalaari Capital. The company will be using funds to build better products, hiring workforce and developing some marketing tools for Twitter and Instagram. Importantly, this is the first investment raised by the company which has been bootstrapping from over five years. Crowdfire (previously JustUnfollow) is a social media growth product being used by over 10 million users from around the globe. Also a Tech30 company, JustUnfollow has been one of the fastest growing consumer web start-ups from India. At its core, JustUnfollow was a tool to help users manage their followers better on Twitter (and later on Instagram) but after rebranding the company aspires to be best social media marketing product globally. “We’re building Crowdfire as a social media marketing product that anyone can use. Be it an individual trying to create a brand for themselves or a start-up trying to r