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In 2015, The Better India got Rs 1 crore ($160,000) funding. More recently in 2018, The Better India raised an undisclosed amount funding from the Lok Foundation and also receives financial support from the Independent & Public-Spirited Media Foundation. The Better India also receives advertisements and sponsorship for content. The Better India shares content over various platforms to over 30 million people. The Better India is run by Vikara Services Pvt Ltd, a company founded in 2008 and is based in Bengaluru, India led by husband-and-wife entrepreneurs Dhimant Parekh and wife Anuradha Parekh. About 30 percent of its audience comes from outside of India with a majority of those being from the United States, United Kingdom and Singapore. Sponsored stories makes up eighty percent of their revenue. In 2018, BBC released a research paper titled "Duty, Identity, Credibility: ‘Fake News’ and the ordinary citizen in India". In this, The Better India was accused of sharing fa