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Social media marketing start-up Crowdfire which recently rebranded from JustUnfollow has raised $2.5 million from Kalaari Capital. The company will be using funds to build better products, hiring workforce and developing some marketing tools for Twitter and Instagram. Importantly, this is the first investment raised by the company which has been bootstrapping from over five years. Crowdfire (previously JustUnfollow) is a social media growth product being used by over 10 million users from around the globe. Also a Tech30 company, JustUnfollow has been one of the fastest growing consumer web start-ups from India. At its core, JustUnfollow was a tool to help users manage their followers better on Twitter (and later on Instagram) but after rebranding the company aspires to be best social media marketing product globally. “We’re building Crowdfire as a social media marketing product that anyone can use. Be it an individual trying to create a brand for themselves or a start-up trying to reach its target audience, Crowdfire will help them achieve this goal,” said Nischal Shetty, Founder, Crowdfire. The company also revamped its iPhone app which now lets you compare your stats like mentions, followers, unfollowers, retweets and favourites from the past with any other handle. Currently, Crowdfire has freemium as well as premium subscription plans. It’s now looking to introduce enterprise plans soon. “We have over 15,000 monthly paying customers. Our aim is to reach 100,000 monthly paying customers and we’re building Crowdfire with that aim in mind. We want to be the only social media product that you use each day for all your marketing needs,” adds Nischal. The brainchild of Nischal, Sameer Mhatre, Urooj Kazi, Siddharth Menon, and Anirudh Khusape, Just Unfollow was a product built on Twitter that allows users to know things like who unfollowed them, who are the spammers following them and more such rather curiosity quenching features.
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