Getvantage

GetVantage is India's first Revenue-Based Financing platform; offering growth capital to India's digital brands. Our data-driven platform enables founders to raise between Rs 20L and Rs 2 Cr. without having to dilute equity or control in the business. There's also no interest % or hidden charges. Just One Flat Fee that's recovered as small, flexible shares of your business' future revenues. GetVantage is built on 2 core principles - One, we're Founders-first. Every member of our core team has been a founder at some point in their lives. We understand the founder's journey. And two, we're Revenue-first. We believe revenues are the best and fairest measure of growth. We are for brands that share this belief with us. Raising funds is a big challenge startup founders have to grapple with in the course of building and growing their businesses, especially when it comes to discussions around equity cuts. Instances of founders losing control over their own company as they grow — and the company ostensibly straying away from its mission as stakeholders exert control — are a dime a dozen. Not wanting to part with a lot of control in their own companies leads to founders missing out on valuable funds and time they could have used to scale. Enter revenue-based financing — a concept that is slowly taking the startup world by storm. Revenue-based financing is where the funding company takes a small cut of a venture’s future revenue stream as a flat fee, in exchange for growth funds. There’s no equity dilution involved, nor is there any debt of any kind — win-win for the startup looking for quick funds without the long, arduous pitching process. Mumbai-based GetVantage, founded by Bhavik Vasa and Amit Srivastava, ex-founders themselves, is one such company. GetVantage provides revenue-based financing to growth-stage startups. It uses a proprietary machine-learning-based credit decision engine, and a deal management system to evaluate and gauge a startup’s future revenue performance, and offers a term sheet based on its findings The startup makes good on its founder-first philosophy in the way it invites and processes funding applications — instead of networking, pitching, coming back with answers and then negotiating, GetVantage asks startup founders to simply plug their digital marketing and revenue accounts into its platform, following which its proprietary credit engine conducts a thorough analysis to gauge the company’s future revenue stream. If a startup’s metrics ticks all of GetVantage’s boxes, it generates a term sheet — which can happen in a matter of few days, as opposed to months, commonly seen when raising institutional funding. The financial stress that comes with fundraising can be a significant distraction for first-time founders and young entrepreneurs. Revenue-based financing eliminates a lot of the stress and friction from the traditional fundraising process, allowing business owners to focus on growth and let providers like GetVantage provide the capital,” Bhavik says. Beyond capital, GetVantage helps its portfolio companies access over 25 operational services that can help them streamline their operations. Its FoundersForFounders.org initiative connects founders with each other so they can form a strong network, as well as reach out for troubleshooting, advice, and more when needed. Revenue model As with most revenue-based financing services, GetVantage takes a cut of the revenue generated by companies it provides funding to. It charges a 6 percent flat fee on the capital raised, which is paid from the startup’s future revenue. Funding ticket sizes vary between $25,000 and $250,000, and don’t require any equity dilution, board seat grants, warrants, hidden fees, personal guarantees, or prior connections. The one, overarching criteria the startup does hold of utmost importance is the business should be digital-first — otherwise, the startup is sector-agnostic. 2