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Founded by ex-Flipkart colleagues and IIT Kharagpur alumni Kushnud Khan and Rishi Raj Rathore, Arzooo.com is a Retail Tech company enabling brick & mortar retail with technology to compete online with its flagship and unique “Go Store” platform. Arzooo’s short term goal is to integrate 300,000 retail stores with technology by 2020. And they are focusing on an extensive expansion of markets in Northern and Eastern India by the end of this year following which they will also plan a deeper market penetration in West India. The company is also looking at launching an extended warranty plan for the buyers. Arzooo Go store is India’s fastest growing Integrated retail network with over 1300 stores already powered by technology and growing fast. Arzooo enables a partner store with its technology platform equipping them to offer the largest selection to customers without having to invest in Inventory, creating the most competitive price, and offering attractive payment solutions to improve sales conversion in-store. This apart from expanding category portfolio for stores with cross-category opportunities. Indian Consumer Electronics Retail market is pegged at a whopping $40 billion and Arzooo.com aims to grab a bite of 20% by 2022. The goal is to empower over 300,000 physical retail stores with technology and brand identity, enabling them to compete with e-commerce giants and help them grow with its “Go Store”. Online B2B retail in India, until recent times, has been associated only with listing directories. The wholesalers/manufacturers and retailers did not have a single technology platform, where they could discover and transact directly and conveniently. The founders realized consumers still go to a physical store to get the touch and feel of the product before making a purchase even with a large online presence. To merge the best of online and offline retail, Arzooo was born. The start-up aids retailers maintain inventory and reduce unnecessary expenditure in terms of stock and helps them compete with the likes of Amazon and Flipkart.
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